GEHA Field at Arrowhead Stadium
- The Kansas City Chiefs and GEHA jointly announced a naming rights agreement, making GEHA the exclusive naming rights partner for Arrowhead Stadium, the home of the Chiefs, starting from the 2021 season.
Historic Naming Rights Agreement
- The naming rights agreement with GEHA expanded on an already robust partnership between GEHA and the Chiefs, which began in July 2019. It highlighted the commitment of both GEHA and the Chiefs to ensuring that Arrowhead Stadium remained part of the identity of the stadium.
GEHA
- GEHA stands for Government Employees Health Association, Inc., and it is a nonprofit medical and dental plan provider. The organization provides medical and dental plans to more than 2 million federal employees, retired military, and their families worldwide.
Commitment to Health and Wellness
- GEHA and the Chiefs are deeply committed to promoting their missions of driving and supporting health and wellness. The naming rights agreement provides a highly visible platform to support GEHA’s efforts to empower its members to be healthy and well.
Local Connection
- GEHA has ties to the Kansas City community, employing about 1,500 people in the local K.C. market. The organization's commitment to the local community played a significant role in the naming rights agreement with the Chiefs.
Maintaining the Arrowhead Name and Brand
- A key element of the naming rights agreement was to maintain the iconic Arrowhead name and brand, ensuring that it remains part of the stadium's identity. The partnership with GEHA resulted in the stadium being named GEHA Field at Arrowhead Stadium, acknowledging the significance of the Arrowhead name to the Kansas City community.
Integration and Branding
- Stadium staff members began integrating GEHA branding and logo assets throughout the stadium in the months following the announcement. New stadium signage was scheduled to be in place when the Chiefs kicked off the 2021 regular season, marking the 50th season for the Chiefs in the iconic stadium.
Remaining NFL Stadiums without Corporate Naming-Rights Partnership
- With the naming rights agreement, the Chiefs' home stadium became sponsored, leaving only four remaining NFL stadiums without a corporate naming-rights partnership.
GEHA stands for Government Employees Health Association, Inc., and the naming rights agreement resulted in the stadium being named GEHA Field at Arrowhead Stadium, showcasing the organization's commitment to health and wellness and its deep connection to the local community.
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